In collaboration with REX Marketing + Design, I was given an opportunity to conceptualize and compose the visuals for a campaign about design thinking. Unfortunately, this project never got to see the light of day (yet), but I am still happy with how the visuals tell a story.
The design challenge was to show the reader, visually, why purposeful design thinking is so important. The idea that I came up with was to show antiquated solutions to predicaments that without purposefully designed solutions, would be ridiculous today.
The background tetris texture also has a subtle meaning, the grey side being ideas without direction and the purple side being design thinking with intention.
