In collaboration with REX Marketing + Design, I was given an opportunity to conceptualize and compose the visuals for a campaign about design thinking. Unfortunately, this project never got to see the light of day (yet), but I am still happy with how the visuals tell a story.
The design challenge was to visually demonstrate why purposeful design thinking is so important. The concept I developed highlights antiquated solutions to modern-day problems, showing how ridiculous they would seem today without intentionally designed alternatives.
The Tetris-inspired background texture also carries subtle meaning: the grey side represents ideas without direction, while the purple side symbolizes design thinking driven by intention.
