Goodbowl is a fast-casual restaurant nestled in the heart of Richmond. They offers their patrons a selection of quality ingredients for clean, healthy bowls and sauces made only in-house.
The design challenge at Goodbowl was to create the big statement pieces that would educate the customers all about the goodness that went into a goodbowl. Just like the food they served, the design needed to be clean and fresh.
The very first thing we did was to create a feature wall that their guests would see as soon as they walked through the door. There is so much thought and intention that went into building this restaurant that we wanted to share through the use of typography.
In addition to the Feature Wall we created the menus. Above is the Vitamin Bar menu for their smoothie and juice options and below is the Build Your Bowl menu for their food. Similar to the feature wall we used a rustic feeling typeface and texture that really helps give you the fresh from the farm, hand made quality that is so important to the brand. Thin clean lines help give the menu structure and organization while still feeling clean and minimum.
Who: Goodbowl Restaurant
What: Feature Wall Design / Menu Design / Marketing Collateral
Photography not by me.