I feel immensely grateful for the chance to craft the visual identity of the Mango Mental Health brand. This remarkable group of therapists offers profound support to individuals navigating diverse mental health challenges from a trauma-informed perspective. Given their uplifting impact on the community, it was essential to design an identity that resonates with their positivity. Our goal was to infuse the brand with visuals that convey a profound and impactful message.
The logo for Mood Therapy uses the two “O”s in the word “Mood” to form a subtle, minimalist face. In it’s Icon form (see page 4), it is able to be seen as either smiling or sad. This duality captures the philosophy that all moods are valid, and emotional expression, whether joyful or heavy, is part of being human. To that point, the logo design for Mood embraces the idea that being “moody” isn’t a bad thing.
The two “O”s in the word “Mood” to form a subtle, minimalist face that is able to be presented as either smiling or sad.
